52120 – Graphic designers and illustrators



52120 – Graphic designers and illustrators
Graphic designers conceptualize and produce graphic art and visual materials to effectively communicate information for publications, advertising, films, packaging, posters, signs and interactive media such as Web sites and CDs. They are employed by advertising and graphic design firms, by establishments with advertising or communications departments and by multimedia production companies, or they may be self-employed. Graphic designers who are also supervisors, project managers or consultants are included in this unit group. Illustrators conceptualize and create illustrations to represent information through images. They are almost solely self-employed.

Index of titles
2D animation artist
2D animator
3D animation artist
3D animator
3D artist
3D modeler
Advertising art director
Advertising art supervisor
Advertising artist
Advertising designer
Advertising illustrator
Advertising illustrator chief
Advertising layout designer
Animated cartoon artist
Animated cartoon artist - visual arts
Animated cartoon colourist
Animation artist
Animation layout designer
Animator - animated films
Art layout designer
Artistic illustrator
Assistant animator - animated films
Background artist
Bank note designer
Biological illustrator
Business forms designer
Calligraphic artist
Cartoon film artist
Cartoonist sketch
Catalogue illustrator
Cell animator
Character animator
Colour artist - cartoons
Colourist - cartoons
Commercial artist
Commercial design artist
Commercial designer
Communication designer
Computer animator
Computer graphics specialist
Concept artist
Content creator - graphic design
Content director
Content strategist
Cover designer
Cover page illustrator
Cybergraphic designer
Digital animator - artist
Editorial cartoonist
Fashion illustrator
Flash designer
Form layout designer
Forms designer
Game designer
Graphic artist
Graphic arts room supervisor
Graphic design and illustration animator
Graphic designer
Graphic designer - multimedia
Graphic designer - multimedia, interactive or new media
Graphic designer and layout artist
Illustrator and graphic designer
Interactive media designer
Internet graphic designer
Layout artist
Layout designer
Level designer
Litho artist
Medical illustrator
Motion graphic designer
Multimedia design specialist
Multimedia designer
Multimedia illustrator
Multimedia instructional designer and scriptor
Multimedia products designer
Multimedia products designer-ideaman/woman
New media graphics designer
Newspaper illustrator
Package designer
Page designer
Paper securities designer
Political caricaturist
Political cartoonist
Poster artist
Registered graphic designer (RGD)
Scientific illustrator
Sign designer
Sports cartoonist
Storyboard artist
Technical animator
Technical artist
Title artist
User experience designer
Visual graphic designer
Wallpaper colourist
Wallpaper designer
Web designer - graphic design
Web graphic designer
Web page designer


Main duties
This group performs some or all of the following duties:

Graphic designers
Consult with clients to establish the overall look, graphic elements and content of communications materials in order to meet their needs
Determine the medium best suited to produce the desired visual effect and the most appropriate vehicle for communication
Develop the graphic elements that meet the clients' objectives
Prepare sketches, layouts and graphic elements of the subjects to be rendered using traditional tools, multimedia software and image processing, layout and design software
Estimate cost of materials and time to complete graphic design
Use existing photo and illustration banks and typography guides or hire an illustrator or photographer to produce images that meet clients' communications needs
Establish guidelines for illustrators or photographers
Coordinate all aspects of production for print, audio-visual or electronic materials, such as Web sites, CDs and interactive terminals
Coordinate sub-contracting
Work in a multidisciplinary environment
Supervise other graphic designers or graphic arts technicians.

Consult with clients to determine the nature and content of illustrations in order to meet their communications needs
Develop and produce realistic or representational sketches and final illustrations, by hand or using computer-assisted design (CAD) software, for printed materials such as books, magazines, packaging, greeting cards and stationery
Assist in developing storyboards for electronic productions such as multimedia, interactive and digital products and television advertising and productions
Produce 2-D and 3-D animated drawings or computer illustrations
May adapt existing illustrations.

Employment requirements
A university degree in visual arts with specialization in graphic design, commercial art, graphic communications or cartooning or completion of a college diploma program in graphic arts is required.
Experience or training in multimedia design at a post-secondary, college or technical institution may be required.
In addition to the arts, training in biology, engineering, architecture or a scientific field is usually required for medical, technical and scientific illustrators.
Creative ability and artistic talent, as demonstrated by a portfolio of work, are required for graphic designers and illustrators.

Additional information
Illustrators may specialize in a particular field such as illustrations for children, advertising, editorials, humour, or medical, scientific or technical illustration, or multimedia design.
Progression to management or senior design positions is possible with experience.
The title "registered graphic designer" is recognized by law in Ontario.


Advertising manager; advertising manager (in 10022 Advertising, marketing and public relations managers)
Graphic arts technicians (52111)
Interior designers and interior decorators (52121)
Painters, sculptors and other visual artists (53122)