41402 – Business development officers and market researchers and analysts



41402 – Business development officers and market researchers and analysts
Business development officers and market researchers and analysts conduct research, provide statistical and analytical supports, identify market trends and potential opportunities, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing and analytics firms and business associations or may be self-employed.


Index of titles
Aboriginal economic development officer
Advertising analyst
Agriculture and food sector development consultant
Agriculture and food sector marketing consultant
Agri-food sector marketing consultant
Analyst - market research
Area development officer - government
Business development officer
Business issues lobbyist
Category sales analyst
Commerce officer
Commercial development officer - government
Commercial research analyst
Community development consultant
Community economic development consultant
Community economic development officer
Economic development consultant
Economic development officer
Economic development officer - Aboriginal communities
Economic forecaster
Economic research officer
Industrial commissioner
Industrial development officer
Industrial development representative
International development and assistance researcher
International marketing specialist
Manufacturers' association analyst
Market analyst - non-financial
Market intelligence analyst
Market research analyst
Market research specialist
Market researcher
Marketing analyst
Marketing analytics analyst
Marketing data analyst
Marketing researcher
Mining industry development consultant
Northern development analyst
Northern development officer
Program delivery officer - business development
Program officer - international development agency
Regional development analyst
Regional development officer
Regional economic development agency officer
Regional industrial development officer
Rural development officer
Sales analyst
Small business counsellor
Tourism consultant - government
Tourism development officer
Tourism development officer - government
Tourism industry consultant
Tourism industry specialist
Tourism services coordinator - government
Trade promotion officer
Visitor interpretation services coordinator - government


Main duties
This group performs some or all of the following duties:
Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
Design market research questionnaires
Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
Plan development projects and coordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
Assess business opportunities and develop strategies to attract venture capital
Respond to enquiries from members of the business community and general public concerning development opportunities
Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
Evaluate customer service and store environments
Conduct research on consumers, competitors and the market place to identify trends to optimize marketing strategies for industrial and commercial products
Analyze promotional and marketing campaigns to identify improvements
Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
Prepare reports, research papers, educational texts or articles
Develop and apply E-commerce strategies
Provide consultation on planning and starting of new businesses.


Employment requirements
A bachelor's degree in economics, commerce, business administration or public administration is required.
Certification as a certified economic developer (Ec.D.) may be required.
Certification as a Certified Marketing Research Professional (CMRP) may be required.


Additional information
Progression to managerial positions is possible with experience.


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