10022 – Advertising, marketing and public relations managers



10022 – Advertising, marketing and public relations managers
Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.


Index of titles
Advertising administrator
Advertising agency manager
Advertising director
Advertising manager
Agency marketing department manager
Business manager - sales and advertising
Campaign manager
Channel marketing manager
Circulation manager
Commercial network development manager
Communications director
Communications director - sales and marketing
Communications manager
Communications manager - public relations
Community relations director
Corporate affairs manager
Correspondence and public inquiries manager
Creative services director
Director of development - annual giving
E-business manager
Election campaign manager
Electronic business (e-business) manager
Electronic commerce (e-commerce) manager
External relations director
Fundraising campaign manager
Graphic design firm manager
Information and communications manager
Information service manager
Internet communications manager
Internet site manager
Manager - marketing services
Market development manager
Marketing director
Marketing executive
Marketing manager
Media advertising manager
Media relations director
Media relations manager
Online marketing manager
Promotions manager
Public affairs director
Public information director
Public relations director
Public relations manager
Publicity administrator
Publicity director
Publicity manager
Regional communications director
Sales agency marketing division director
Sales and advertising manager
Sales and marketing director
Sales and marketing manager
Sales and publicity manager
Sales director - computer marketing development
Sales promotion manager
Social media community manager
Web communications manager
Web marketing manager


Main duties
This group performs some or all of the following duties:

Advertising managers
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.

Marketing managers
Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
Public relations managers
Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.

E-business managers
Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online business model and strategy
Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization’s online presence including public relations, communications, marketing, commercial activities and social media management.


Employment requirements
Advertising and public relations managers
A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.

Marketing managers
A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and several years of experience as a sales, marketing or public relations representative or in a related occupation are required.

E-business managers
A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services and experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.


Additional information
Progression to senior management positions is possible with experience.


Business development officers and market researchers and analysts (41402)
Corporate sales managers (60010)
Professional occupations in advertising, marketing and public relations (11202)
Retail and wholesale trade managers (60020)
Retail sales supervisors (62010)
Sales and account representatives - wholesale trade (non-technical) (64101)
Senior managers - trade, broadcasting and other services (00014)
Technical sales specialists - wholesale trade (62100)
Conference and event planners (12103)